Ellesse — SS26
Photography art direction + Shoot production + Campaign marketing toolkit for SS26. Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography: Mark Arrigo
Ellesse — SS26
Photography art direction + Shoot production + Campaign marketing toolkit for SS26. Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography: Mark Arrigo
Ellesse — SS26 — Brand Film
Film and art direction + Shoot production + Campaign marketing toolkit for SS26. Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography: Mark Arrigo
Ellesse — SS26 — Social Films
Film and art direction + Shoot production + Campaign marketing toolkit for SS26. Part of an ongoing relationship to redefine and rebuild the Ellesse brand world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Photography: Mark Arrigo
Ellesse — Brand Identity
Working with Ellesse and Pentland Brands to reorganise and rebuild their visual world. To remind a generation of their forgotten legacy by expressing and amplifying an unmistakable Italian flair and unique social view on sport. Establishing design systems and strategic trading stories. An exciting and characterful approach to future photography art direction. Redrawing the legacy mark and even developing a whole new asset and logo in ‘Perugia 1959’ — all brought to life with newly established brand behaviours and cemented into a brand world document.
HEAL’S — Where Design Lives
Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film and social touchpoints. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
HEAL’S — Where Design Lives
Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film series and social touch points. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
HEAL’S — Where Design Lives
Design and execution of Heal’s brand platform and campaign ‘Where Design Lives’. Producing brand assets and creative direction for OOH, digital, documentary film and social touchpoints. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
Church’s — Brand Development
Modernising the visual codes of Britain’s oldest luxury shoemaker. Subverting the dusty visual codes of legacy to speak to a new audience, responding to the newer expressions and image of visual culture. Offering a new approach to photography art direction and re-designing brand assets with new behaviour. Work completed as Design Director at Portas Agency.
Church’s — Brand Development
Modernising the visual codes of Britain’s oldest luxury shoemaker. Subverting the dusty visual codes of legacy to speak to a new audience, responding to the newer expressions and image of visual culture. Offering a new approach to photography art direction and re-designing brand assets with new behaviour. Work completed as Design Director at Portas Agency.
LYST — Brand Development — Don’t Shop Around
A new organisational vision, attitude + culture-facing brand idea: Don’t Shop Around brought to life with a more elevated, more confident, more differentiated brand world + more distinctive visual and verbal codes. Applying the new approach to a fresh set of signature acts and deeds that position LYST where the heat is in the category. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
LYST — Brand Development — Don’t Shop Around
A new organisational vision, attitude + culture-facing brand idea: Don’t Shop Around brought to life with a more elevated, more confident, more differentiated brand world + more distinctive visual and verbal codes. Applying the new approach to a fresh set of signature acts and deeds that position LYST where the heat is in the category. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
LYST — Brand Development — Don’t Shop Around
A new organisational vision, attitude + culture-facing brand idea: Don’t Shop Around brought to life with a more elevated, more confident, more differentiated brand world + more distinctive visual and verbal codes. Applying the new approach to a fresh set of signature acts and deeds that position LYST where the heat is in the category. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
LYST — Brand Development — Don’t Shop Around
A new organisational vision, attitude + culture-facing brand idea: Don’t Shop Around brought to life with a more elevated, more confident, more differentiated brand world + more distinctive visual and verbal codes. Applying the new approach to a fresh set of signature acts and deeds that position LYST where the heat is in the category. Work completed as Creative Partner & CCO of London based strategy first agency Tomorrowism
Salted Books
Brand identity, comms and merchandise for self-owned Lisbon based English language book shop.
Barbour x Alexa Chung
Brand communications for the ‘The Edit by Alexa Chung’ for Barbour. Part of a working relationship since 2020. with Alexa Chung and team with brand communications and print.
Sunday — Fragrance car tags
Sunday — Issue 00
Sunday Magazine Issue 00
Sunday — Website
Information goes here
E.Tautz — Brand Identity
Info sits here
GAP — Indigo
Gap —
Timberland — Paninaro
Write something here
Timberland — Document
Info to come
BIOCOL
Head Shots of Hand Models
Kickers — Forty
Need info
A purposely small and agile creative practice led by Mark Geoffrey Thompson, specialising in branding, design and art direction. Driven by curiosity, collaboration and an obsession to create beautifully crafted communication through storytelling, art direction and design.
Services:
Art direction
Advertising
Branding
Campaigns
Content
Editorial
Graphic Design
Shoot Production
Publishing
Print
Clients:
Adidas
Alexa Chung
Armor-Lux
Bally
Bang & Olufsen
Barbour
Belstaff
Berghaus
Bumble
Church’s
Clarks
Coutts
Deutsche Bank
Dunhill
E.Tautz
Ellesse
G.F. Smith
Gap
Grey Goose
Gucci
H.R.Owen
Hugo Boss
Jessica McCormack
Kickers
Karen Millen
Land Rover
Lexus
Lindex
Louis Vuitton
Lyst
Miami Design District
Prada
R.M.Williams
Radley
Rankin
Rolls Royce
Speedo
Stella McCartney
Sunday Motoring Club
Timberland
Victoria Beckham
Volvo
Woolrich
About
With over twenty years experience in the creative industry Mark has served in CD / DD / AD management positions at some of the most revered and awarded design practises and creative agencies (Wednesday, Made Thought, Moving Brands, BBH, Mother).
With deep craft skills in brand design and art direction, his understanding of visual culture has helped lead and shape the visual codes and brand worlds of some of the most culturally tapped-in luxury, fashion and lifestyle brands.
In addition to his independent practice Mark is Partner and CCO at the London based strategy first company Tomorrowism.